Securing sponsorship is a great way to get funding for your event, team, or organization. But to snag that sponsorship, you need to know **How To Write A Sponsorship Request Email With Sponsorship Proposal Attachment** that grabs attention and convinces potential sponsors to say “yes!” This guide will walk you through the essential components of a winning sponsorship request, from crafting the perfect email to putting together a proposal that seals the deal.
Crafting Your Sponsorship Request Email
Your sponsorship request email is your first impression. It’s your chance to make a strong connection and convince the potential sponsor to open your attached proposal. Here’s what to consider:
First, get their attention! A boring subject line means your email might get ignored. Think of something catchy and relevant like: “Sponsorship Opportunity: [Your Event Name] – Reaching [Target Audience]” or “Partner with [Your Organization] to Support [Cause]”. Then, personalize the email to show you did your homework. Address the contact person by name, and briefly mention something you know about their company, showing you’re genuinely interested in a partnership.
Next, make sure you explain clearly what you are looking for. Be specific about what kind of sponsorship you are seeking. Think about what you can offer. Sponsorship is a two-way street, so highlight the benefits for the sponsor. Do you have a large social media following? Will their logo be on promotional materials? Consider these things.
Finally, keep it short and sweet! The email’s main job is to get them to open your proposal. End with a clear call to action. Tell them to review the attached proposal and mention you’re available for a call to discuss further. Here’s some simple things to consider:
- Personalize it!
- Keep it clear and concise.
- Make sure to mention the benefits.
A well-written email can greatly increase your chances of getting a positive response.
Email Example: Initial Outreach
Subject: Sponsorship Opportunity: [Your Event Name] – Connecting with [Target Audience]
Dear [Contact Person Name],
My name is [Your Name], and I’m reaching out from [Your Organization/Team Name]. We’re organizing [Event Name] on [Date] at [Location], and we’re incredibly excited about the opportunity to connect with the [Target Audience].
We’ve been very impressed with [Sponsor Company]’s commitment to [Their Values/Work], especially your recent involvement with [Mention something specific].
We’ve attached a detailed sponsorship proposal outlining the various sponsorship levels and benefits we offer. We’d love to discuss how a partnership with [Sponsor Company] could mutually benefit both our organizations.
Would you be available for a brief call sometime next week to chat more about this? Please let me know your availability.
Thank you for your time and consideration. We look forward to hearing from you soon.
Sincerely,
[Your Name]
[Your Title]
[Your Organization/Team Name]
[Your Contact Information]
Email Example: Following Up After No Response
Subject: Following Up: Sponsorship Opportunity for [Your Event Name]
Dear [Contact Person Name],
I hope this email finds you well.
I’m following up on my previous email regarding a sponsorship opportunity for [Your Event Name]. We believe this event offers a fantastic chance for [Sponsor Company] to reach [Target Audience] and showcase your commitment to [Mention their values].
I have attached the proposal again for your convenience. If you haven’t had a chance to review it yet, no worries. Please let me know if there’s a better time to connect or if there’s someone else I should be in touch with. Are there any questions I can answer?
Thanks again for your time!
Best Regards,
[Your Name]
[Your Title]
[Your Organization/Team Name]
[Your Contact Information]
Email Example: Expressing Gratitude for Sponsorship Acceptance
Subject: Sponsorship Confirmed – Thank You, [Sponsor Company]!
Dear [Contact Person Name],
We’re thrilled to confirm that [Sponsor Company] will be a sponsor for [Your Event Name]! Thank you so much for your support. We truly appreciate your belief in our event and our mission.
We’re excited to have [Sponsor Company] on board, and we’re eager to work with you to ensure a successful partnership. We’ll be in touch soon to provide you with the next steps and discuss how we can make the most of your sponsorship benefits.
If you have any questions in the meantime, please don’t hesitate to reach out.
Thank you again!
Sincerely,
[Your Name]
[Your Title]
[Your Organization/Team Name]
[Your Contact Information]
Email Example: Requesting a Meeting to Discuss Sponsorship Opportunities
Subject: Meeting Request: Sponsorship Opportunity for [Your Event Name]
Dear [Contact Person Name],
My name is [Your Name], and I’m reaching out from [Your Organization/Team Name]. We’re hosting [Event Name] on [Date], and we’re eager to connect with [Sponsor Company] regarding potential sponsorship opportunities.
We believe this event aligns well with [Sponsor Company]’s values and provides a great chance to reach our audience of [Target Audience].
We’ve prepared a sponsorship proposal that we can share when we connect. Would you be open to a brief meeting sometime next week to discuss this further? Please let me know your availability.
Thank you for your time and consideration!
Sincerely,
[Your Name]
[Your Title]
[Your Organization/Team Name]
[Your Contact Information]
Email Example: Following up on a Meeting
Subject: Following Up: [Your Event Name] Sponsorship
Dear [Contact Person Name],
It was great speaking with you on [Date] about the sponsorship opportunities for [Your Event Name]!
As promised, I’m sending along the attached proposal. Please let me know if you have any questions or require any additional information.
We’re excited about the potential to partner with [Sponsor Company] and are confident that this will be a mutually beneficial partnership.
Thanks again for your time, and we look forward to hearing from you soon!
Best,
[Your Name]
[Your Title]
[Your Organization/Team Name]
[Your Contact Information]
Email Example: Sending Promotional Materials After Confirmation
Subject: [Your Event Name] Sponsorship: Marketing Assets
Dear [Contact Person Name],
We are so excited to have [Sponsor Company] as a sponsor for [Your Event Name]!
As promised, here are a few marketing assets to get you started. You should find [Logo file, social media graphics, etc] attached.
If you need additional formats or have any special requests, please let us know.
We’re thrilled about this partnership and can’t wait for the event!
Best,
[Your Name]
[Your Title]
[Your Organization/Team Name]
[Your Contact Information]
In conclusion, crafting a successful sponsorship request email is about being clear, concise, and demonstrating the value of a partnership. Remember to always tailor your email to the specific sponsor, highlight the benefits for them, and make it easy for them to say yes. Following these steps will significantly improve your chances of securing the sponsorship you need!